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Gordon Rock

Gordon began his fitness journey in 1989 when he joined the Air Force to become a firefighter. Physical demands were high, to say the least. While there was a weight room and a few pieces of cardio equipment, there was no one who was truly knowledgeable to instruct users on proper form, much less design a real program for them. Over use injuries were commonplace. Left to his own devices, reading every fitness book that was available, he gained a good foundation of knowledge. While stationed in Southern Italy, he became an avid cyclist. Leaving the military for civilian life, he settled in South Carolina where he continued his athletic endeavors in running, road and mountain bike racing. After a few trips to the Wilmington area, where he discovered surfing, he knew that this was the place for him! He moved here about 15 years ago where he became a surf and coastal kayaking instructor and guide, certified through the American Canoe Association. In 2010 stand up paddling piqued his interest. He took a lot of clinics and private lessons, leading to racing and SUP surfing, which he fell in love with! The quest for land based cross training led him to the kettlebell and TRX. After many hours of kettlebell instruction, countless books, and a few years of practice, Gordon became a hard style Kettlebell instructor, certified through Dragon Door. He continued his educational journey and became a Certified Personal Trainer through the National Academy of Sports Medicine. This has further enhanced his SUP instruction for giving technique lessons and ability to design programs for enthusiasts and racers alike.

Over the years he has found that a person doesn’t need to train harder to succeed, they need to train smarter. As 50 is just around the corner for him, Gordon has learned to prioritize smart programming. Full body movements and strategically placed, functionally applicable movements win out over fancy exercises that look cool on a you tube video, but serve little purpose to real word activities. Gordon is a firm believer in progressing by means of the minimum effective dose. A motto he goes by is, ‘A workout should give you more than it takes out of you’. Less wasted time in the gym, means more time for family and other hobbies.

That leads us to today, where at Coastal Fitness, he’s looking forward to training people of all abilities and goals, whether it be to lose a few pounds, find a life balance between work/family and health, or more lofty goals that require a larger commitment.


Coastal Fitness Center